Ford Announces Electric Maverick

Ford has officially confirmed plans to electrify its popular Maverick compact pickup truck. The announcement comes as the company continues to expand its electric vehicle lineup, following the success of the F-150 Lightning.

Expected Features

  • Range: 300+ miles
  • Price: Starting under $30,000
  • Production start: 2025
  • Manufacturing: Hermosillo, Mexico

Market Impact

The electric Maverick could be a game-changer in the compact truck segment, offering:

  • Lower price point than most electric trucks
  • Established brand reputation
  • Existing dealer network
  • Proven platform reliability

Development Timeline

  • 2024: Prototype testing
  • 2025: Production begins
  • 2026: Full market availability

This move by Ford signals a significant shift in the automotive industry's approach to electric trucks, with major manufacturers now focusing on smaller, more affordable options alongside their larger electric offerings.